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AURORA is one of the most recognized brands of gifts and plush toys in the world. It's ranked as a global leader in quality and affordability. Aurora Baby, Aurora Classic and Fancy Pals are just a few of their popular and highly recognized sub brands.

Aurora is the leading supplier of affordable, high quality plush toys and gifts. The U.S. company has ascended quickly to become the respected leader in the plush and gift industry. Aurora offers plush for a range of children and adults who represent nearly every walk of life. They bring smiles to the faces of millions of kids and adults, all around the world.

Global research centers create products that reflect different regional taste, lifestyles, trends and customer's specific desires, with collaboration of talented directors and designers. And these beautiful, realistic, fun and heart warming toys are safely constructed by meeting or exceeding the requirements set for safety standards.

Take a step into Aurora's World and see what everyone is smiling about!